You have to hear what he says about the “rockstar effect”.
“Yale researches social nightclub behaviour with a particular emphasis on music and how it affects people at an implicit level. With a background in biology, psychology, and sociology, Yale investigates such topics as how music can affect bar sales and people’s ability to multitask, how it determines listening patterns, and how the stock market can affect mood, which in turn predicts the characteristics of popular music.” – TEDxTalks
For more info: darwinvsthemachine.com
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