IMSTA FESTA 2011

If you are in the New York City area next weekend, September 24 come to SAE on 1293 Broadway and hang out with Ableton, Propellerheads, Steinberg, Keyboard Magazine, Celemony (Melodyne), SSL, IK Multimedia and many more pro-audio companies. They set up exhibits in the classrooms and practice rooms. It’s a great chance to see and demo new (sometimes yet released/announced) products. There is also an extensive panel series. You can sit and watch a group of people chat about a number of music related topics. I will be speaking on the “The Future Tech Tools Guide: How to us new music platforms & APPs to build your business & create a better workflow.” panel. The event is free but you have to register in advance. Come say hello: imsta.org/imsta_festa.php

“IMSTA FESTA, a celebration of music technology, features exhibits from the major music technology companies on the market today as well as the highly educating Shocklee Innertainment Panel series about music, creativity and business. Come hang out with NYC’s community of musicians, producers, engineers, DJ’s, artists, managers, studio owners, coders, music students and audio tech enthusiasts. You never know who you may run into.” – imsta.org

Register today: imsta.org/imsta_festa

This entry was written by Oliver Chesler, posted on September 15, 2011 at 4:08 am, filed under Ableton Live, business, interviews, live performance and tagged , , , , . Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.



IMSTA FESTA Panel Review

I had a great time speaking on the “Geek Out” panel at this weekends IMSTA FESTA. The event put on by Shocklee has pro-audio companies show their stuff in different recording studios at SAE Manhattan. As I approached the street entrance a young guy stopped me and asked if I would buy one of his hip-hop CDs. I was surprised because I didn’t think I looked like a good target audience for him. I asked if he was coming inside and I was surprised again when he told me he had no idea what I was talking about. I let him know he should come up and there would be producers, djs and lots of stuff to check out. He looked a bit afraid and I got the idea he was probably 15 years old or so. Anyway I went in without him and wondered if there was anything at all on the CDs he was trying to sell.

On the 9th floor of SAE there were about 10 security guards in the halls. Once I meandered into the recording studios I knew why: there was lots of nice equipment inside! Immediately I ran into Fady Hayek who is the National Sales Manager for SSL. I was a regular at the Club Cubase meeting he ran when he worked for Steinberg in the 90s. James Bernard had a nice audience watching him go through some amazing tricks and tips with Reason and Record. I love watching him demo stuff. He really gets the software, knows the shortcuts and makes you want to run home and do it yourself.

In the VIP room I met Peter Kirn (Create Digital Music) for the first time face to face. We spent some time thumbing through the latest Keyboard Magazine where Peter wrote the lead story about Moog. We instantly got into the Voyager XL and how it doesn’t make any sense and how awesome it is. I met the Micah Frank from Puremagnetik who apparently I had some emails correspondence with in the past but forgot. Sorry Micah! I briefly met Julie Covello (DJ Shakey) from Warper and we moved to the panel room. We decided to each chat about the one thing that’s blowing us away these days. Peter chose Pure Data and explained in other words it’s the code he’s got a passion for. That it can be on his old desktop machine or his phone and it’s been with him a long time. He’s pure geek for sure! Julie picked SoundCloud and YouTube. I didn’t even consider a non-tangible object so props to her because I think we all spend more time in Social Media than making music (shame on all of us!). I thought her pick was a right on. Micah picked Renoise the old school Tracker that was recently updated. I made the obvious choice to everyone that knows me… iPad! What was unexpected is upon polling the crowd we found that only two people there owned iPads besides me. I showed off iElectribe, SynthPond and SoundPrism. We had a short Q&A where we learned Micah translates earthquake data into sample packs. Yep… he’s a geek too. Propellerheads let me give a few shirts and hats away and it was a wrap. Thank you Jo-Anne for inviting me I enjoyed it greatly!

This entry was written by Oliver Chesler, posted on September 25, 2010 at 5:01 pm, filed under hardware, interviews, iPad, promotion, Propellerhead Reason, synthesizer and tagged , , , , , , , . Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.



IMSTA FESTA

I will be speaking on a panel with Peter Kirn (Create Digital Music), Micah Frank aka Kamoni (Sound Designer & Founder of Puremagnetik), and Julie Covello aka DJ Shakey (DJ, Creator & Promoter of the Warper Party, Music Collector) on Saturday, September 25 at the SAE, 1293 Broadway, 9th Floor, New York NY 10001.

The IMSTA FESTA is free and should be good fun and of great interest to anyone who reads this blog. It’s a pro-audio manufacturer get together and panel series. It’s from 11:00AM – 7:00PM. Some of the exhibitors include Ableton, Arturia, Bias, SSL, Celemony, IK Multimedia, Image Line, Native Instruments, Pianoteq, Propellerhead, Rob Papen, Steinberg and Waves.

UPDATE: Over 1,000 people are registered. Come on down!

“IMSTA FESTA, a celebration of music software is coming to the heart of New York City. The First IMSTA FESTA started in Japan where it was highly successful for technology companies, producers and hobbyists alike. IMSTA FESTA brings a collection of the top audio technology companies together in an environment where they can interact with music makers face-to-face. If you use music software you will benefit from this event in a number of ways.” – http://www.imsta.org

For more info: http://www.imsta.org

This entry was written by Oliver Chesler, posted on September 9, 2010 at 4:12 am, filed under interviews and tagged , , , , , , , , , , , , , , , , , , . Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.



Is learning at the SAE Institute worthwhile?

I’m big on education. The more you know the better your music will sound, the more jobs you will get, the more money you will be paid and the more fun you will have. Last week I was talking to a friend of mine in Spain and he was telling me about his experience at the SAE Insitute over there. First off, he told me he paid about 9000€. Immediately I let out a big gulp. Teachers should be paid yes. Equipment is expensive yes… but still. I give him “props” as he’s not a native Spanish speaker and all his classes are in Spanish. Because of this however his grades are low. This doesn’t reflect on his music or drive because his tracks are well produced and he’s involved with some decent commercial work already. However, he complains that he can never get studio time at the school except for early in the morning around 8:00AM. He also mentioned that he has several rotating substitute teachers, none of which he has confidence in. He doesn’t like that they gave him the cheapest Mac laptop (the white one). I guess he should have known which computer he was going to get before entering into the program.

I know this post could be seen as a little controversial but I got the notion it was a good topic because over at the Sound on Sound Magazine forums a new bloak asks what people think about SAE almost daily. Almost daily the reviews are mainly negative. Here’s an example: click here

“i’d do a cost analysis: student loans versus potential income. hmmmmmmm, let’s see… potential income = zero” – Sqye, Gearslutz Forum Member

So are any of you currently enrolled at SAE? What do you think? Any allumni want to chime? Is it worth it? I think a lot of people coming into the music business want to know.

Some forum threads on the subject at Gearslutz: click here and another one.

This entry was written by Oliver Chesler, posted on October 25, 2008 at 8:37 am, filed under Uncategorized and tagged , , . Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.