Let’s face it, every good song you write should have a music video. Every PC comes with easy to use free video editing software. The MP3 players and phones we use to listen to music on all play videos. YouTube and dozens of other popular websites are ready to help you spread your video all over the net. Why miss such out on such a great promotion tool? As I mentioned in another post every musician also has to be a performing musician. Since you have all these videos why not play them behind you when you perform live? I’ve been doing exactly that for years. Here’s a video of me performing in Stuttgart: The Horrorist Live, Stuttgart See my LCD projector shooting my record label’s logo behind me?
I just bought a new Macbook Pro and I decided to completely redo the video I project during my shows. Ableton Live allows me to use any Quicktime .mov file. Simple right? Well no because within the Quicktime format there are dozens of Codecs and options you can choose when rendering your video file.
Codec stands for Coder Decoder and in this subject it’s refering to Coding and Recoding compression. Why do we want compression on our video file? If you were to export your video from your editing system (Final Cut Pro) without any compression the file size would be huge. Wikipedia says about one Gigabyte every four minutes. Besides taking up hard drive space large video files Continue reading →