The Next Soundcloud

Soundcloud is about to be replaced with an all new version! I use SoundCloud all day. Whenever I finish a track I put it up there so I can listen to it in my car. I am very pleased they are continuing to innovate. Sign up for the beta and read in detail all the new changes coming up here: next.soundcloud.com

“Today is a special day for us and we’re so thrilled to finally be able to share with you what we’ve been working on for a while: Next SoundCloud, meet the Community. Community, meet Next SoundCloud, the next phase of our mission to unmute the web. Since 2008, we’ve been focused on building the best social sound platform on the web. Today, SoundCloud has grown to over 15 million with more interests and needs of SoundCloud. With Next, we are taking a first step to reflect this.” – blog.soundcloud.com

Follow me on Soundcloud: soundcloud.com/thingstocome

The Horrorist Stickers

If you come to my live show and your anywhere near the front half of the club when I perform there is a good chance I will give you one of these new stickers. They were designed by Maurice Roy who does almost all of my graphic works. The “I Know Your Pain” text is a lyric from the song I Stand with You. That song was the most chosen to be remixed on the soon to be released Joyless Pleasure Remixed album. The next live show is Malta on December 3… see you there!

“YOUR FIST IS IN THE AIR YOU SCREAM AND I KNOW YOUR PAIN I WILL SWEAT WITH YOU I KNOW YOUR THOUGHTS I HAVE THEM TOO”

For more info: thehorrorist.com

Hairy Man Promotion

A friend of mine Emrie Sherwood decided she needed to promote her album Richter Feat Eden. She didn’t think the label was doing enough so she hired her co-worker to do what you see above. Is the the best $5 or worst $5 ever spent? God help us she apparently has more on the way…

“I hired 5 more of these kinds of guys.” – Emrie Sherwood

UPDATE: Interesting (and kinda wow) this isn’t one of her co-workers! She used this website to hire the guy: fiverr.com. That actually is a pretty cool idea.

Hear the original song: iTunes or Beatport

Redesigned YouTube Channel

About a month ago I wrote a post titled Post All Your Music in Full on YouTube (link). Well, I practice what I preach and have uploaded my new album Joyless Pleasure in it’s entirety. I also took the oppurtunity to refresh the look of the page. I added a 1600 pixel wide “Horrorist” logo wallpaper that shades to beige when you scroll down a bit. I also spent time tweaking the colors of the Channel to match the album’s look. I have no doubt uploading the songs in full is a good decision and I already see the view counts rising quickly. I also made a the embedable Joyless Pleasure playlist you see above. Big thanks to my graphic designer Maurice Roy for creating stills for each of the songs.

“When it comes to theme and module editing, users with no CSS or design experience will find themselves completely at ease with beautifying their channel design. The themes and colors are pretty self-explanatory, so you can pick a preset theme, start toying with colors, and get an as-it-happens preview while you tweak. You can still upload a custom background image and adjust the coloring for every element of your channel. Once you’re done, just click save to publish the new design publicly.” – mashable.com

For more info: youtube.com/thingstocomerecords

New Artist Website

I thought I would share a new website I put up for my music alias The Horrorist. I went for clean and as simple as possible. I hope you like it. Just a few weeks to go before my new album is released. I can’t wait to let you hear it.

“A songwriter is an individual who writes both the lyrics and music to a song. Someone who solely writes lyrics may be called a lyricist, and someone who only writes music may be called a composer.” – Wikipedia

For more info: thehorrorist.com

What is the best way to get my album reviewed?

The music and artwork is now finished for my next album Joyless Pleasure. I would like to send out pre-release copies to get reviews in magazines and important websites. I actually think normal people/fan reviews carry more weight but this is the first step. I have two questions to Wire to the Ear readers. 1. What’s the best way today to go about this? 2. Do you have any specific recommendations of places I should try and get the album reviewed? If you have any specific contacts at a media outlet that would be a bonus as sending music off into the abyss makes me cranky.

Thanks for your help!

photo credit: Steven Depolo

Cloud Promotion

Be warned the service I am mentioning today may not be legit. Would you pay to have your SoundCloud tracks played more? Cloud Promotion says it will get you a set number of “Plays” for money. It seems the service is based in Europe because their prices are listed in Euros and the English text is well messed up (fancy detective work I know). Some examples: 1000 Plays for 25 Euro or 5000 Plays for 75 Euro. The site looks very much like the SoundCloud site. Is it officially affiliated with them somehow? Does it matter who listens to your songs? I know I would like a target audience not just 1000 random people. Lastly, would 1000 Plays = 25 actual song sales?

I tried to find some mention of Cloud Promotion in the SoundCloud forums but I couldn’t figure out a way to search there. If I am missing an obvious way to search the forums someone please let me know.

“With cloud Promotion You Can Have A couple bunch of Traffic to your mix or track And Make Easy The Audience of Your Dream” – cloud-promotion.com

For more info: cloud-promotion.com

Two live shows in one night.

This weekend I am playing two live shows in East Germany in the same night. I play at The Sky Club in Leipzig from 2:00AM – 3:00AM and I play an large event called Hard & Smart in an abandoned sugar factory from 4:30AM – 5:30AM. I’ve done this kind of thing before but I always laugh a little thinking how crazy it is (especially considering I am flying from NYC to do it). Everything could go smoothly because the booking agency will be driving me and watching the clock. Howver, I do wonder if I will start my show on time at the Alte Zuckerfabrik (Old Sugar Factory). Reason being I played there before and it get so crowded it’s hard to get to the stage and set up without people stopping you to chat. Here’s a photo from the last time I played there:

I will test out a few new songs and if I am not too sweaty I will break out the iPhone and use sampleToy (iTunes link) live. Before each show I send out a Madmimi promotion. I highly recommend Madmimi for email marketing. You can see the latest one here: http://mim.io/570f2

Madmimi recent also created mini sign up forms you can embed on your websites like this one below the contact form on my record label’s website: thingstocome.com/contact/

If I have internet in my hotel I will surely report in!

Do you allow 30 second previews or full song play?

preview

Here’s a choice I am running into that I need help making a decision for. When you post your commercial, for sale music online do you allow the full song to stream or only allow a 30 second preview? The large online music retailers such as iTunes and Amazon only allow 30 second previews. Do they know something about buying behavior? Does allowing just a short clip tantalize a listener so he wants to hear the rest of the song and clicks buy? Could it be iTunes and Amazon believe people will “rip” or record a full song stream even if just 128k quality?

Some websites like Last.fm give you the choice. I had my music set for 30 sec play and I received the following comment:

“30 second clips? can we get anymore of a rip off thats like showing half of the picture you painted, but if you want to hear the rest youll have to buy it if people like you enough, they will buy your music stop being such a rip off” – mnmcandiez

After a little thought I switched my settings to full song play. Is that the right decision? I think everyone knows it’s easy to record any sound your computer makes. I also know my publisher Strengholt music group doesn’t approve. There are some sites such as Bandcamp who rely on people buying music in order for them to survive yet they only allow full streaming songs.

So what do you do? What are the pros and cons here?

[poll id=”4″]

photo credit: mag3737

Tom from New Zealand gives and got back.


http://www.youtube.com/watch?v=tNM-3QFq9fA

Tom Cosm always gave his music away for free. When his life went online he gave his music away and also started giving away free sounds and tutorials. When Tom’s computer died many of the people who enjoyed all the free gifts from Tom helped him out. I really liked the video above. I’m sitting in the center of Manahatan as a write this so seeing a nice New Zealand landscape is going down well with my coffee. Also quite cool is to see a few N.Z. techno parties. It’s a nice feel good story and it’s well needed in the music “business”. Tom printed all his contributors names in a tag cloud on the cover of his new Macbook.

“In the last 24 hours, Well over 1000 USD was raised to help get me a new Macbook. I am both amazed and overwhelmed with gratitude. Thankyou thankyou thankyou to those who chipped in to make this possible. I’ve had to stop accepting money for the Mac… I now have enough to not only purchase it, but upgrade it to it’s highest specs! (and probably get a nice carry bag) How exciting.” – www.cosm.co.nz


Tom Cosm – Making a bassline sit well with a Kick from Tom Cosm on Vimeo.

If your looking for a few tips, tricks, sounds or tunes why not stop off at Tom Cosm’s place: www.cosm.co.nz