What is the best way to get my album reviewed?

The music and artwork is now finished for my next album Joyless Pleasure. I would like to send out pre-release copies to get reviews in magazines and important websites. I actually think normal people/fan reviews carry more weight but this is the first step. I have two questions to Wire to the Ear readers. 1. What’s the best way today to go about this? 2. Do you have any specific recommendations of places I should try and get the album reviewed? If you have any specific contacts at a media outlet that would be a bonus as sending music off into the abyss makes me cranky.

Thanks for your help!

photo credit: Steven Depolo