Anatomy of an endorsement deal.

So it’s official: The Horrorist is endorsed by Propellerhead Software. I, as you know record under the name “The Horrorist” and today the box of goodies you see in the above photo arrived at my studio. I also managed to get one of the bands on my label Ionic Vision the same deal.

So how does one get such a good proposal? To be honest it’s kinda like getting laid by a female… You stay nice, friendly and available and when they are in the mood it happens! When I was in college at Suny Purchase I spent my free time in the music department hanging out with John Selway, Scott Richmond (Satellite Records) and Jack Elliot. During that time, the early nineties, the rave scene was beginning to take over the NY area. John invited me to techno parties in Long Island where I met Frankie Bones, Adam X, Heather Heart, Dave Trance and many more. I’m not sure how it exactly happened but I ended up at the recording studio of a guy named James Bernard who had a techno act called Influx. Ah… bingo you say! James Bernard I know that name. Yep hold that thought…

Flash forward fifteen plus years, 75 singles, 3 albums, 3 studios, a move to Berlin, a pro-audio blog and some grey hair. A band on my label Things to Come Records called Ionic Vision was coming to perform in Germany. I met them at Club Maria and did a quick video interview with them to help promote their new single. During the interview they got all gushy about how great Propellerheads Reason is. I wholeheartedly agree Reason is the bees knees and the video went up on the internets. I mentioned to Andy de Decker (one of the band members) that I should send it over to Propellerheads and did just that.

I knew James Bernard worked at Propellerheads and from time to time I cracked a smile when I saw him demoing things on YouTube. I would say to myself, “There’s that Influx guy. Dam he landed a cool job!”. So I was pleased when I found out he was the one in charge of artist relations and more pleased when he was the one who emailed me back. Without me asking he offered the endorsement deals.

So what can we learn from this tale?

1. James Bernard kicks ass.

2. Propellerheads kicks ass.

3. Being nice to people and putting your work out there gets free stuff. (And laid by females)

This arrangement will be good for you too because I will be posting more Reason tutorials, videos and Refill reviews.

So far I can tell you the 15″ laptop bag is very nice. The area where you hold your laptop is well padded and smooth so you don’t need to use one of those crappy inner sleeve things. It’s made of “polyester ripstop” which like it’s name: feels like it won’t ever rip. It also has a rubber handle, zippered pockets, a mobile cell holder and key ring.

Check out more photos of the bag and goodies: click here

Listen to James Bernard’s music: myspace.com/jamesbernardmusic
Visit Propellerhead Software: propellerheads.se

This entry was written by Oliver Chesler, posted on September 10, 2008 at 7:48 am, filed under Propellerhead Reason and tagged , , , , , , , , . Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.