The UK Riots will have an effect on independent and electronic music. The Sony DADC warehouse has been burned down. It contains large stocks of records from Warp and others. I’m certain some of these labels won’t survive this. To see a full list of those effected: click here.
“Numerous independent record labels fear they have lost a catastrophic amount of stock in a fire at a distribution warehouse in north London during the riots in the capital on Monday night. A three-storey, 20,000 square-metre building in Enfield, owned by Sony DADC and holding stock to be distributed by the Pias Group, was burned to the ground.” – guardian.co.uk
There are now many ways to get your music on to the iTunes and Amazon MP3 shops. If you’re signed to a label they do the dirty work for you. As an independent artist you can sign your catalog to one of many aggregator services such The Orchard for example. They take a cut and put your tunes in many places for sale including ring-tone sites. Tunecore has been a popular DIY option and it’s the one I have been using for my own albums here in the USA (I have a separate record deal in Europe with Out of Line Music, outofline.de). Because I sell a decent amount on iTunes I easily make back the upfront fees Tunecore charges to get my tunes online.
However, I have a older few releases on my record label that I’m not sure would generate much income. So up until now I haven’t posted them using services that had upfront or maintenance fee’s attached to them in fear I wouldn’t make the cash back. I do sell the old releases on my own website using the Easybe store and I also have them online with my Beatport and Junodownload deals. I’ve been on the look out for a fair service to get the rest of the old catalog onto iTunes. I was pleased to recently discover Routenote. Routenote’s service is dead simple to understand. You upload your music to them and they take 10% of any music you sell after you sell it. They offer online stats and payments come via PayPal. Routenote is non-exclusive.
So is Routenote the best route for you to take? It’s not always a clear cut answer. For some further insight look at this chart and article on the Routenote blog: Digital Music Distributors Compared
Last September I discussed Amazon’s Createspace which allowed you to print on-demand CDs and sell them at Amazon.com. There is another player in this space that recently caught my eye called Audiolife. It takes the Createspace model further by also giving you print on-demand merchandise and gives you a portable (embeddable) shop you can place anywhere around the net. You can also sell downloads and buy CDs and merch at a discounted price to sell at shows. The best part of Audiolife is that there are no up-front costs.
“The overarching goal of Audiolife’s trailblazing technology is to give artists an opportunity to generate streamlined revenue without incurring thousands of dollars in up-front costs. By designing and creating a front-end that is both user-friendly and relevant to the changing dynamics of consumer behavior, while providing resources to support a virtual storefront with back-end manufacturing and distribution capabilities, Audiolife has truly created a service that provides a 360º solution.” – audiolife.com
I’ve had a Press & Distribution deal for my label Things to Come Records with Neuton Distribution since June 2002. Neuton has been a major force in vinyl manufacturing for electronic music. They out paced and out lasted many of it’s competitors. More likely than not if you purchased a new dance record in the past decade it had a small white “Distributed by Neuton” sticker on it somewhere.
According to Belgian online magazine Side-Line, Neuton will announce insolvency today. To be clear, I don’t know the exact details and what this really means. The word insolvency generally states they won’t be able to pay their bills. Is it a sign they are about to go out of business? My initial thinking is yes. The world is moving all digital and music is basically free. Vinyl is a niche product for collectors and audiophiles only.
“Neuton, one of the biggest (vinyl) music distributors, is about to announce its insolvency today. After the collapse of the UK distributor Amato and the Japanese distributor Cisco, the whole vinyl label scene and the distributors were under extreme pressure. Neuton worked with many top electronic labels, distributing music for diverse labels including Four Twenty, Tresor, Vakant, or Perlon and has worked in the past with labels like Bpitch control, Playhouse, Klang or M_nus.” – Side-Line.com
If Neuton pulls through I will happily continue to produce records with them. If they follow the path of the DoDo bird I wish the very best to SIggi, Bo and all my friends there. Electronic music and great songs will always be produced.
We all know that having a few music videos per album is great promotion. With inexpensive tools like iMovie and a Flip video camera there is no excuse for not producing them. Once your video is all finished you uploaded it to YouTube and MySpace and your done. But wait what about that gorgeous video site Vimeo? Or that site let lets viewers comment along the playback timeline… Viddler? You know having your video in Blip.tv is also cool because they offer an embeddable show player. Hmm it’s going to be a long day uploading the same video to all these sites. But alas there is a better way: Tubemogul.
Tubemogul is an incredible free service to which you upload your video to one time and they distribute it to over 20 sites. That distribution service alone is truly a gift from the time saving gods however they give you more goodies. Once your video or videos are uploaded and delivered around the web universe and a few days go by log back into your Tubemogul account and viola you can see Analytics. Analytics is the fancy word for “Who is watching, how many are watching and where are they watching.”. The data is presented to you with nice interactive charts and graphs.
You may end up surprised that YouTube is not getting you the most views. Remember your video on YouTube is lost in a huge ocean of content. Earlier this year I discovered videos from a music blogger named Vergel Evans in his studio via Viddler. I got to his video because I searched “drum machine” and because Viddler is low on content like music tech his LX7.ca videos show popped up.
Don’t worry if you already have your videos on a few sites already because you can still upload them to Tubemogul and deselect “distribute” to those you already have covered.
Be sure to check out Tubemogul’s video channel on YouTube which is full of usefull tutorial videos: click here