What is the best way to get my album reviewed?

The music and artwork is now finished for my next album Joyless Pleasure. I would like to send out pre-release copies to get reviews in magazines and important websites. I actually think normal people/fan reviews carry more weight but this is the first step. I have two questions to Wire to the Ear readers. 1. What’s the best way today to go about this? 2. Do you have any specific recommendations of places I should try and get the album reviewed? If you have any specific contacts at a media outlet that would be a bonus as sending music off into the abyss makes me cranky.

Thanks for your help!

photo credit: Steven Depolo

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Oliver Chesler

"Hello my name is Oliver and I'm going to tell you a story." I have been recording music since 1989 under the name The Horrorist. I have released over 60 singles and 4 full length albums. To hear my music please go to: thehorrorist.com

23 thoughts on “What is the best way to get my album reviewed?”

  1. Find out what music websites your fans visit and go from there.
    I found alot of the time even putting things on twitter or facebook you will have DJ’s, bloggers etc taking you up on the offer.

    I managed to get my tunes played on a local radio station by simply sending an email to the DJ who hosts the weekly Industrial show. A little research and an honest email to those potential interested parties does wonders.

  2. Well personally I think your music speaks for itself, but I’d say if you are doing it yourself heavy social media marketing is the way to go. Also offering a discount track on something like bandcamp is a way to get some ears on it.

    Of course I’m completely biased on this, but farming it out to DJ’s who do radio shows or podcasts with heavy listener stats is another way to get’er done.

    I know there’s a lot of DJ’s out there who take take take, but screen the ones that actually promote and give healthy rotation to your music.

  3. Personally, I don’t care about the source of a review, blog or major publication. If i have interest in artist / genre, my decision to read is source independent.
    That said, places where I feel you work *should* have a review:
    Sideline Magazine, Reddit

  4. The Facebook/Twitter idea is a good one. Set up minute long previews of the tracks for people to listen to, they can form their own ideas off of that. If your name was Tiesticles, you could get a front page splash on Beatport. Of course, you’d have to get someone ELSE to make your music for you.

    Find some fans with well read blogs that also have a well read prose, and send it to them. The only person i know personally is Matrixsynth. He could def get the word out. If you want, i can get you two in touch. Other than that, i’m useless…

  5. What I have a question is about Out of Line records and their relation to Joyless Pleasures? Are the able to do anything?

  6. Putting up some tracks on Soundcloud and letting folks here and on Facebook hear it is a good start. Many of us would be willing to share the word on our own social media feeds.

  7. Maybe http://www.hardtraxx.nl/contact/ is an idea. (It’s in Dutch but you can contact them in English of course) It’s mostly about hardstyle but I think they would like to make an exception for you. :)
    They have a lot of readers and members from Holland & Belgium.

    Else: try to contact Q-dance? They have a lot of visitors. And from time to time they post a review on their frontpage. There’s also Q-dance radio.
    I have no idea if it’s as simple as that but you can always try. ;)

  8. Oliver, I’m a fan of your music (and label) and recently did a Minimal Wave feature article for an Australasian Goth/Alternative/EBM/whatever magazine called FIEND. I’d love to interview you for a forthcoming issue…

  9. I would give one track away for free (e.g. via soundcloud) and write to Blogs. Blogs need content for their users and they are very likely to publish something good that is free.

  10. your new material will be definitely appreciated by true lovers of analog electro-music like early Gigolo, old school EBM’ 80-85 or minimal wave.
    the PCP/Mover/Miro fans still remember the TTC.

    i think the holland rave crowd will expect something like ‘Flesh Is The Fever’ while modern EBM scene is overpopulated by goggle-head fans of Cybergoth/Dark Electro (which is actually distorted Eurodance).

  11. Soundcloud has given me great results. People comment right in the timeline what is good or bad, lots of groups where you can post your songs, build followers to keep in touch. Also it is a great testing platform to see how a particular style is working. Of course SC is just one part. Bloggers, Twitter, Facebook, Vimeo, Youtube etc. Recently a song of mine was choosen by the Soundcloud and the Vimeo staff for a weekend project to create a music video. It was fantastic, more than 85 video submission and brought a lot of traffic to my site and soundcloud, many people commenting and downloading. Great way to spread the word.

  12. Forgot to conclude my previous message. At Vimeo you can create a group or channel and make your own contest for a music video using your music. Just consider this, people share videos significantly more than just music. When combined it can make wonders. My two cents.

  13. What’s worked well for me is using hypemachine and we are hunted. Search for artists that are similar to you, and you’ll see blogs that write about those artists, those are the people you should contact. Contact each person individually, it takes a lot more time than the generic press release, but the rewards are much greater. Also, bloggers love soundcloud, so I would definitely put your music up there.
    Good Luck!

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