Apple Ping

As a musician the word to describe how I feel about the new Apple Ping social network is: exhausted. Musicians have become the tech industries guinea pigs. Why not? We try anything and work cheap right? After creating and curating profiles on MySpace, Last.fm, Imeem, Facebook and then Facebook Fan Pages and on and on now it’s time for Ping. Of course most musicians I know won’t be able to create and artist page yet will they? At this point in time indie artists will have to create normal user profiles and watch the Lady Gaga’s get all the love. As an Apple fanboy I’ll download iTunes 10, create my profile, share it with the world and friend a bunch of people I don’t know. Let’s hope the new network really does help music discovery.

“Follow your favorite artists with a click and become part of their inner circle. Get in on the action with artist photos and status updates. Even add comments to join the conversation. Find out what music an artist likes and pick up a few recommendations. Ping is built into the iTunes app on iPhone and iPod touch. So you can see artist updates from anywhere.” – apple.com/itunes/ping/

Download iTunes 10 with Ping: click here

9 Comments

  1. Yeah it is tiring ‘chasing’ the social media crowd from platform to platform. However, this solution seems the closest yet to a system that actually empowers music sales as opposed to music listens (ala last.fm). The audience and the means to sell product are all in the same place, and that place has a (micro-) payment system already in place, in use and proven to be effective.

    The key to uptake among indies will be integration with other social media platforms where an audience is already established and the accessibility of Ping’s artist sub-community. I imagine a pre-requisite for creating an artist profile is that you have some tracks for sale on iTunes. This already precludes live acts with no commercially available recording and unsigned artists who have only released digital downloads without a UPC code.

    I dread to think the number of digital distribution ‘partners’ who will pop up over the next few months offering attractive looking deals to get indie content on iTunes while claiming the rights to your music or some other smallprint twist with their back hand…

    Exhausting indeed.

    Reply

    1. I was already thinking that I could comment on a Lada Gaga song for example and say it sounds like a Horrorist song whether or not it does and provide a audio link, etc… to drive sales. If I thought of it be prepared because every musician is going to be scamming/spamming the system like that. Now if commenters are a good community I guess they will vote down irrelevant stuff but yeah… ah I guess this could apply to any social network… just thinking out load. I do like the Apple way so I’m in but I hope it’s beneficial (not just monetary wise).

      Reply

      1. What Gaga (or is there even) song would sound similar to a Horrorist song, theres got to be one of her “creations” that has made your mind boggle that the work sounds oh so similar to yours.

        Reply

  2. Speaking as a user and not a musician, with over four years and 184,000+ scrobbles invested in last.fm, I’m not entirely sure what moving to ping would do for me. I really wish Apple and not not CBS had bought last.fm. Having native last.fm integration in iTunes would have been killer. Oh well.

    Reply

    1. I adore Last.fm and think it’s the hidden gem out of all the music sites. The main reason is you can listen to “radio stations” by tag and those tags are made by USERS not an algorithm (Pandora) or sponsored/paid for songs. You also get to listen to full songs. Of course maybe its too much of a free ride and there’s on income being generation for musicians but thats lone gone mostly anyway… well except I do see a nice money from Tunecore via iTunes soo… Anyway… agreed on Last.fm!

      Reply

  3. do you know if it’s possible to create an artist profile?

    Reply

  4. i want to be able to claim my artist profiles too!

    i dont think it will take off unless apple let us do this.

    Reply

  5. You have two perspectives to consider here:

    1. Ping is the only legitimate music store with a social network for music attached. It will not be long before artists see the value in reaching out to their fan base at the Point-of Sale (POS). This is a powerful combination.

    2. Apple customers like Apple’s way of doing things. Do not discount the power of brand loyalty. Apple customers like the seamless integration of Apple products and services with each-other. Apple is a social statement for many people; similar to being vegetarian or driving a hybrid car.

    Remember, sameness attracts. There is a like-mindedness of Apple users that transcends the form or function of the product itself.

    When you consider how people find music, Ping is actually a very natural extension of personal music discovery. For instance, you have a friend that you consider to be cool/hip or just has good taste in music. You are interested in what music they’re listening to. Ping let’s you find out. Since when do you know what your friends are buying?

    This is a game changer, especially for young kids that are so interested in what their friends and the “cool” kids are doing. The coolest music player has been the iPod since it was born in Apple’s labs. The “cool factor” is the market driver for products in this price range. A a dedicated portable game device may actually play games better than an iPod, but it is not as “cool.” Ping is integrated into this “cool” device.

    Like trending topics in Twitter, you will have Ping song trends. This will be very desirable to record labels looking to get traction on new single sales without spending considerable sums of money on traditional advertising and marketing. Some artist will sell huge amounts of downloads without ever having a traditional campaign. You won’t even know their name and they will have a legitimate hit song. So finally the Internet promise of a single “going viral” is actually possible because the dialogue is married to the POS.

    Ping has the ingredients of very well thought-out platform. I wouldn’t bet against this one. Apple will respond to any hiccups as usual and keep the features fairly simple (just the important ones). So far this has been a winning strategy for Apple since the return of Steve Jobs.

    Apple has sold about 12 billion downloads and has 160 million iTunes users with registered credit cards for single click buying. Facebook, Twitter, Google nor anyone else can come close to those numbers. When you open an account with either of those services you do not have a need to give them a credit card.

    So Facebook may be the 800-pound-gorilla on the block, but, it doesn’t have a credit card reader at every corner where artist can sell their product at the time of discovery or first-interest (an important time in the purchasing process).

    Have you seen the new iPods? Have you? They day they’re released you can believe hundreds and thousands of gym users will conspicuously wear them high on the collar of their workout gear proudly like newly purchased jewelry. There will be many first-time Apple buyers attracted to the new iPods. These new converts will also discover Ping.

    The smart money is on Ping.

    Giovanni Wolfgang
    Senior Analyst
    ionRepublic

    Reply

    1. If Ping succeeds I’m fine with it. Your preaching to the choir in some respects because I am a huge Apple fanboy. I think Apple usually get it right. I just am fatigued by keeping up with Social Networks and until us indie musician have a chance to play in Ping properly it’s upsetting.

      Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>