Here’s a choice I am running into that I need help making a decision for. When you post your commercial, for sale music online do you allow the full song to stream or only allow a 30 second preview? The large online music retailers such as iTunes and Amazon only allow 30 second previews. Do they know something about buying behavior? Does allowing just a short clip tantalize a listener so he wants to hear the rest of the song and clicks buy? Could it be iTunes and Amazon believe people will “rip” or record a full song stream even if just 128k quality?
Some websites like Last.fm give you the choice. I had my music set for 30 sec play and I received the following comment:
“30 second clips? can we get anymore of a rip off thats like showing half of the picture you painted, but if you want to hear the rest youll have to buy it if people like you enough, they will buy your music stop being such a rip off” – mnmcandiez
After a little thought I switched my settings to full song play. Is that the right decision? I think everyone knows it’s easy to record any sound your computer makes. I also know my publisher Strengholt music group doesn’t approve. There are some sites such as Bandcamp who rely on people buying music in order for them to survive yet they only allow full streaming songs.
So what do you do? What are the pros and cons here?
photo credit: mag3737
This entry was written by business and tagged 30 seconds, Amazon, Bandcamp, business, iTunes, last.fm, preview, promotion. Bookmark the permalink. Follow any comments here with the RSS feed for this post., posted on July 3, 2009 at 6:06 am, filed under