I met Ritche Hawtin a few times. I played a bowling alley with him in the early 90’s. We were set up inside the area that gives out the rental shoes. More recently in Berlin he moved into the studio next to me. Beyond being a friendly guy he’s got some great marketing tool ideas. I really like his latest move which sends Tweets of whatever track he’s playing directly from Native Instruments Traktor to Twitter. Here’s the copy:
“Pioneering techno DJ Richie Hawtin has announced the development of a new Twitter application that enables him to broadcast his Traktor tracklists in real time over the network. The custom Twitter application was developed in-house by Richie Hawtin’s label Minus, and it works by uploading song metadata through Traktor Pro’s inbuilt broadcasting functionality. Track details are automatically posted to Richie Hawtin’s Twitter account every 30 seconds (you can already see Traktor tracklist updates on his Twitter), giving anyone access to the tracklist of his performance, and providing exposure to the artists and labels whose music is being played.” – beatportal.com
photo credit: cena carioca
Related post: Use Twitter as a promotion tool for your music.