There’s a new feature in iTunes called “Pass” and it’s being launched with one of my favorite bands Depeche Mode. Basically, you pay some cash in advance and are delivered new songs, remixes and videos in run up to the new album release which at release time you get the album too. I have to be honest that if I saw this concept and I didn’t like the band I would have immediately thought it was a lame idea. However, because it’s Depeche Mode and their first single “Wrong” is great my finger is hovering over the Buy Pass button. It seems someone at iTunes knows what they are doing.
A funny side note to this story is the Engadget coverage of Pass (link). They don’t like Pass and the author Joseph L. Flatley certainly doesn’t like Depeche Mode:
“Of course, what we’d really like to see is this sort of a deal for a band that didn’t peak twenty years ago. In the meantime, we’ll be catching up with Depeche Mode the way nature intended — during the weekly spin of Personal Jesus at 80′s Night.” – Joseph L. Flatley, Engadget
I’m happy to report that in the post’s comments section DM fans tell Mr. Flatley that he’s clueless. I agree.
Depeche Mode, Sounds of the Universe: iTunes Pass