Comments on: Anatomy of an endorsement deal. http://www.wiretotheear.com/2008/09/10/anatomy-of-an-endorsement-deal/ Thu, 09 Feb 2012 02:31:14 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: wire to the ear » » Kurt Kurasaki’s great Reason books. http://www.wiretotheear.com/2008/09/10/anatomy-of-an-endorsement-deal/comment-page-1/#comment-2447 wire to the ear » » Kurt Kurasaki’s great Reason books. Thu, 23 Oct 2008 15:43:39 +0000 http://www.wiretotheear.com/?p=1086#comment-2447 [...] a reader of Wire to the Ear you know I was graciously given a free copy of Reason 4 not too long ago. As soon as I finished the yummy manual I did my usual forum and blog troll for [...]

[...] a reader of Wire to the Ear you know I was graciously given a free copy of Reason 4 not too long ago. As soon as I finished the yummy manual I did my usual forum and blog troll for [...]

]]> By: wire to the ear » » James Bernard starts a blog at Propellerheads. http://www.wiretotheear.com/2008/09/10/anatomy-of-an-endorsement-deal/comment-page-1/#comment-2265 wire to the ear » » James Bernard starts a blog at Propellerheads. Thu, 09 Oct 2008 14:27:58 +0000 http://www.wiretotheear.com/?p=1086#comment-2265 [...] you remember not too long ago I mentioned I was recently endorsed by Propellerhead Software. An old friend of mine James Bernard who is a Product Specialist at the company helped set me up. [...]

[...] you remember not too long ago I mentioned I was recently endorsed by Propellerhead Software. An old friend of mine James Bernard who is a Product Specialist at the company helped set me up. [...]

]]> By: inteliko http://www.wiretotheear.com/2008/09/10/anatomy-of-an-endorsement-deal/comment-page-1/#comment-2034 inteliko Thu, 11 Sep 2008 21:13:04 +0000 http://www.wiretotheear.com/?p=1086#comment-2034 Feat. Dr Rex!! Feat. Dr Rex!!

]]> By: Oliver Chesler http://www.wiretotheear.com/2008/09/10/anatomy-of-an-endorsement-deal/comment-page-1/#comment-2032 Oliver Chesler Thu, 11 Sep 2008 20:45:14 +0000 http://www.wiretotheear.com/?p=1086#comment-2032 Thanks everyone for the good words and your visits. Always good to hear from people!!! Thanks everyone for the good words and your visits. Always good to hear from people!!!

]]> By: Oliver Chesler http://www.wiretotheear.com/2008/09/10/anatomy-of-an-endorsement-deal/comment-page-1/#comment-2031 Oliver Chesler Thu, 11 Sep 2008 20:42:56 +0000 http://www.wiretotheear.com/?p=1086#comment-2031 Oh yeah I do admit I like taking these photos... some kind of sick consumerism. Oh well... I'm an American I guess! I've been playing with Reason 4 all day... much fun and some very nice stuff here. I will surely be posting about some of it soon. Oh yeah I do admit I like taking these photos… some kind of sick consumerism. Oh well… I’m an American I guess!

I’ve been playing with Reason 4 all day… much fun and some very nice stuff here. I will surely be posting about some of it soon.

]]> By: hollsa http://www.wiretotheear.com/2008/09/10/anatomy-of-an-endorsement-deal/comment-page-1/#comment-2029 hollsa Thu, 11 Sep 2008 19:16:33 +0000 http://www.wiretotheear.com/?p=1086#comment-2029 ditto, congrats oliver! i've been checking out your blog for a few months now but this is my first successful stab at a post (i miserably failed before due to computer issues). looking fwd to your continued reason & live posts, too. as a longtime user of other software products, i am really enjoying reason & live's fun factors and i spit on those that insinuate they're only toys and not serious production tools -- pppft pppftt!! also, i intend to be very very nice to you because i secretly hope that one day you'll be interested in working some magic on some of my tunes. bless you, guvnah, holls ditto, congrats oliver! i’ve been checking out your blog for a few months now but this is my first successful stab at a post (i miserably failed before due to computer issues). looking fwd to your continued reason & live posts, too. as a longtime user of other software products, i am really enjoying reason & live’s fun factors and i spit on those that insinuate they’re only toys and not serious production tools — pppft pppftt!!

also, i intend to be very very nice to you because i secretly hope that one day you’ll be interested in working some magic on some of my tunes.

bless you, guvnah,
holls

]]> By: Raytrace http://www.wiretotheear.com/2008/09/10/anatomy-of-an-endorsement-deal/comment-page-1/#comment-2027 Raytrace Thu, 11 Sep 2008 16:32:46 +0000 http://www.wiretotheear.com/?p=1086#comment-2027 nice stuff man - admit it though - you just love doing 'unboxing' type posts :p wow I never realised James Bernard was 'Influx' I loved that 'Braineater' song on 'The Secret Life Of Trance'... yeh I do think that Reason needs some more good press to counteract the flood of forumite crap which seems to suggest that because reason is so easy to use, it must be shit. Reason is a great tool and although I'll admit that nowadays I usually cant finish something without it becoming a combination of Reason and Live (and tbh sometimes Reason rendered to WAVs in Live). It never ceases to amaze me whenever I fire it up again how good the sound is, and how it just works perfectly, and uses so little CPU, I cant think of many VST reverbs that provide such good quality sound with such little CPU overhead as RV7000. Also the MClass compressor is beautifully liquid/springy sounding (to my ears) and can be made go VERY over the top, which I like. Also, I dont own Kontakt, so Reason's Refills are in effect my main sample libraries. also Redrum + Tape909 + Tape808 = :) anyway as usual my post is too long so Ill end it there ;p nice stuff man – admit it though – you just love doing ‘unboxing’ type posts :p

wow I never realised James Bernard was ‘Influx’ I loved that ‘Braineater’ song on ‘The Secret Life Of Trance’…

yeh I do think that Reason needs some more good press to counteract the flood of forumite crap which seems to suggest that because reason is so easy to use, it must be shit. Reason is a great tool and although I’ll admit that nowadays I usually cant finish something without it becoming a combination of Reason and Live (and tbh sometimes Reason rendered to WAVs in Live). It never ceases to amaze me whenever I fire it up again how good the sound is, and how it just works perfectly, and uses so little CPU, I cant think of many VST reverbs that provide such good quality sound with such little CPU overhead as RV7000. Also the MClass compressor is beautifully liquid/springy sounding (to my ears) and can be made go VERY over the top, which I like.
Also, I dont own Kontakt, so Reason’s Refills are in effect my main sample libraries.
also Redrum + Tape909 + Tape808 = :)

anyway as usual my post is too long so Ill end it there ;p

]]> By: jonathan http://www.wiretotheear.com/2008/09/10/anatomy-of-an-endorsement-deal/comment-page-1/#comment-2026 jonathan Thu, 11 Sep 2008 16:26:13 +0000 http://www.wiretotheear.com/?p=1086#comment-2026 heh, congrats on the sweet free stuff. I want some endorsement deals (jack daniles and b&h would be cool) on the point about the customers paying for your copy of the stuff - it doesnt actually cost anything to make a copy of software (ok, maybe $1 for a blank dvd) if its things like amps, then they are made on a production line, and they dont cost $1000 to make, they cost about $100 to make if there are enough being made (it costs less the more you make) so the 13 year old might be paying an extra $0.00001 to the company. its the distributors and retailers that make most of the money (as with anything) heh, congrats on the sweet free stuff. I want some endorsement deals (jack daniles and b&h would be cool)
on the point about the customers paying for your copy of the stuff – it doesnt actually cost anything to make a copy of software (ok, maybe $1 for a blank dvd) if its things like amps, then they are made on a production line, and they dont cost $1000 to make, they cost about $100 to make if there are enough being made (it costs less the more you make) so the 13 year old might be paying an extra $0.00001 to the company. its the distributors and retailers that make most of the money (as with anything)

]]> By: Oliver Chesler http://www.wiretotheear.com/2008/09/10/anatomy-of-an-endorsement-deal/comment-page-1/#comment-2021 Oliver Chesler Thu, 11 Sep 2008 06:41:40 +0000 http://www.wiretotheear.com/?p=1086#comment-2021 Hi freenerd. I think the point of endorsement deals are to raise the profile of the software so more people buy it. Wouldn't that mean the 13 year old would pay less? Hi freenerd. I think the point of endorsement deals are to raise the profile of the software so more people buy it. Wouldn’t that mean the 13 year old would pay less?

]]> By: freenerd http://www.wiretotheear.com/2008/09/10/anatomy-of-an-endorsement-deal/comment-page-1/#comment-2017 freenerd Wed, 10 Sep 2008 22:30:25 +0000 http://www.wiretotheear.com/?p=1086#comment-2017 I don't want to break the party, but the downside of endorsement is, that every other customer has to pay for the endorsement. Okay, this may not be such a big deal with software as it is cheap in production (and the bag as well) but i once read an interview with jim marshall where he made the clear point, that he hates endorsement, because he does not want to charge some 13-year old for metallicas backline. but nethertheless, propellerhead seem to be nice :D I don’t want to break the party, but the downside of endorsement is, that every other customer has to pay for the endorsement. Okay, this may not be such a big deal with software as it is cheap in production (and the bag as well) but i once read an interview with jim marshall where he made the clear point, that he hates endorsement, because he does not want to charge some 13-year old for metallicas backline. but nethertheless, propellerhead seem to be nice :D

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