Make a promo video for your new music release.

Yesterday a box arrived from Neuton who distributes my record label, Things to Come Records. It was the new release from Ionic Vision called “Club Isolation”. Ionic Vision are a well known EBM (Electronic Body Music) band from Belgium. They contacted me about releasing remixes for two songs off their new album “Sweet Isolation”. When they told me they already had mixes from David Carretta and Millimetric I knew I had to do it.

So back to the box and the point of this post. I always love opening a box of new records and I knew Andy de Decker from Ionic Vision wouldn’t be getting his records for a few days so I decided to videotape myself opening the box to show him. Then I remembered all the Macbook Pro box opening videos there are on YouTube and the light went off in my head. So you see the creation above. Don’t forget to blast the music behind your show and put links to places you can buy the release!

Belgian EBM band Ionic Vision releases 12 inch single on Things to Come Records with remixes by David Carretta, The Horrorist, Millimetric and Stamba! This is Electronic Body Music! The Carretta & Millimetric remixes of Sleep & Die Macht are set to be giant hits in Darkwave clubs and Industrial Goth events. The Horrorist remix will scare the living daylights out of you. Stamba from Bordeaux shows off his studio skills in a slick production. As with all TTC releases: MUST HAVE! – Neuton.com

There are more things you can do than a simple unboxing as far as video promos go. Find one of the first stores selling the new baby and do a video walk in and show the record on the shelf. Get two nice looking ladies to play frisbie with the new 12 inch single (in slow motion of course). The skies the limit. I wonder how to make a video promo of a Digital Download unboxing?

Vimeo, Viddler or Blip.tv are all video hosting sites which look much better than YouTube. The video above which is hosted on Vimeo alows me to customize the color of the text overlay. But which ever site you choose to host your promo also add the video to YouTube because of the shear volume of viewers on that site. Don’t forget to add tags to your video so your promo shows up when someone searches “ebm” or “Things to Come Records” for example.

Be warned that like blog posts people can comment on your video. Some people will think the idea of a record box opening completely stupid. However, fans want to know the behind the scenes stuff and record collectors are a special bunch who will drool as they watch the shiny new vinyl appear!

More info about Ionic Vision “Club Isolation”: click here

This entry was written by Oliver Chesler, posted on April 19, 2008 at 7:07 am, filed under business, promotion, video and tagged , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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